ASR was born from a simple but powerful idea: recovery should be for everyone, every day - not just athletes. After years of working with professional players and experiencing the ups and downs of everyday life ourselves, we realized how important it is to care for our bodies before they reach breaking point. That’s why we spent time researching, testing, and perfecting high-end recovery technology that’s easy to use at home. For us, this isn’t just about creating products - it’s about changing habits, improving wellbeing, and building a future where recovery and wellness are part of daily life. Because when we take care of our bodies, we’re able to show up better - for ourselves, our families, and everything we love to do.